Building Business Models

Would you build your house without putting together a blueprint first? No. Similarly, an innovative idea needs a structured process before you bring it to market. How to make it, how to sell it. The business model is the blueprint used for planning, building and, evolving your company. It describes, in short, the rationale of how your company makes money and why. When you try to commercialise and innovation there is a lot of chaos and unstructured activity. This is textbook will help you navigate the process from idea creation to successful commercial innovation by giving you a set of proven tools and structured processes so you do not waste time reinventing the wheel. By the end of the course you are expected to know how to: (i) Build a business model (ii) Articulate it. It includes four cases: SouthWest airlines, ZipCar, DropBox and, Vibrasol.