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Beschreibung des Verlags

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

GENRE
Business und Finanzen
ERSCHIENEN
2009
17. März
SPRACHE
EN
Englisch
UMFANG
256
Seiten
VERLAG
HarperCollins e-books
GRÖSSE
1.1
 MB

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