#FollowTheLeader
Lessons in Social Media Success from #HigherEd CEOs
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- CHF 16.00
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- CHF 16.00
Beschreibung des Verlags
Presidents are using social media to amplify their
voices and to engage with constituents by sharing
their ideas with leading journalists on Twitter, gaining
followers among students and parents on Facebook,
and posting selfies with influential alumni on Instagram.
In this groundbreaking book, media relations and PR
pro Dan Zaiontz provides insights and tips for leaders
in higher ed who want to adopt social media — or learn
how to use it more effectively.
Through research and interviews with 22 leaders of
Canadian and American colleges and universities,
Zaiontz learned what strategies and tactics leaders
found most effective — and which to avoid to mitigate
risk. Filled with insights, anecdotes, and profiles of
leaders who have successfully used social media in
their roles as college and university presidents, this
book offers sound advice to novices and experts
alike—and to those who advise them.