From Followers to Leaders
Managing Technology and Innovation
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- CHF 60.00
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- CHF 60.00
Descrizione dell’editore
The last years have seen a profusion of books and articles on managing technology, focused almost exclusively on leading edge firms in leading edge countries. This book argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic 'how-to' approaches that prescribe one best practice. Individual chapters c