Influence: Science and Practice Kund:innen kauften auch
Pre-Suasion
2016
All Marketers (Are Liars) Tell Stories
2005
Poor Charlie’s Almanack
2023
Poor Richard’s Almanack
2011
Start with No
2002
A Man for All Markets
2017
The Ultimate Sales Machine
2007
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
2011
To Sell Is Human
2012
Am I Being Too Subtle?
2017
The Art of Thinking Clearly
2014
Zero to One
2014
How to Read a Book
2011
The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
2019
Sam Walton
1992