International Business

China is a newly developed economy, whose political, legal and institutional systems are still being shaped. Because China is an old country with over 5,000 years of history and a profound accumulation of cultures and philosophies, it remains mysterious to foreigners. It is based on this background that we set out to write a book on international business from China’s perspective. It is a new attempt as current international business textbooks are either written from a global perspective, or from a developed country’s perspective. Case studies, based on Chinese multinationals and their international trade practices, have been included in this textbook to support your learning.