- CHF 2.00
Beschreibung des Verlags
In 1954, a unique being came into this world and the branding began. The baby was a girl, the first child of first-generation Canadians and the granddaughter of refugees. Her Mennonite parents spoke German and ran a fruit farm.
The nurses put a pretty pink bow in her fiery red hair and delivered her back to her mom. Five siblings would follow, and she would grow up to become a nurse like her mom.
Although I’m still a redheaded female, the attributes that labeled me then are very different from the brand I’ve become.
As a child, my farmer dad told me that Del Monte meant “kill the farmer.” Obviously, he was feeling squeezed by a giant food producer, and that image has stuck with me to this day.
Branding is the tangible way in which you reflect personal philosophies and personalities. It reflects your values, perspectives, and interests. We immediately form opinions of the motorcycle—and its rider—based on whether it’s a BMW, Yamaha, Honda, Harley-Davidson, or Ducati. Not only do you run impressions of people and things through your own filter and assign them a brand, you also label yourself based on expectations that have been assigned to you.
But you can redefine your brand at any time.