Market Analysis Market Analysis

Market Analysis

Assessing Your Business Opportunities

William Winston und andere
    • CHF 70.00
    • CHF 70.00

Beschreibung des Verlags

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.

Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.

Translated into Chinese!

GENRE
Business und Finanzen
ERSCHIENEN
2013
2. Dezember
SPRACHE
EN
Englisch
UMFANG
240
Seiten
VERLAG
Taylor and Francis
GRÖSSE
2.7
 MB

Mehr Bücher von William Winston, Robert E. Stevens, Philip K Sherwood & John Paul Dunn

How Consumers Pick a Hotel How Consumers Pick a Hotel
2013
Consumer Satisfaction in Medical Practice Consumer Satisfaction in Medical Practice
2021
Marketing Long-Term and Senior Care Services Marketing Long-Term and Senior Care Services
2021
4x4 Leadership and the Purpose of the Firm 4x4 Leadership and the Purpose of the Firm
2021
Cases and Select Readings in Health Care Marketing Cases and Select Readings in Health Care Marketing
2022
The Aftermath of Reengineering The Aftermath of Reengineering
2021