Marketing in the Moment

Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing.

Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities.

Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes:
New ways to profit from emerging "Web 3.0" platforms and interaction methodsAn all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing"How to leverage high-value Google Hangouts video marketingNew SEO marketing tactics to supercharge your content marketingPractical solutions for marketing on tablets and Android devicesThe latest "laws" of mobile marketingHow to create mobile marketing apps fastHow to audit and optimize your current web/digital marketing programsCost-saving "open source" techniques that leverage others' hard workAnd much more…
Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!