Persevilience

Persevilience (noun): the ability of an individual, group or organization to turn any situation, setback or meaningful experience into a positive opportunity to grow, to advance and secure their core interests.

In an era of multiple unprecedented multiple challenges, new ways of thinking about how we meet them are called for.

Enter Persevilience: Yes, it combines perseverance and resilience. But it does so much more than that. It is the ability to turn any setback into an opportunity, by embracing a mindset that is not just tougher, but more positive, and built on belief and integrity.

Blending the sharp political analysis for which he is known around the world with candid, personal reflections on grief, disappointment, mental health, friendship, family and love, Alastair Campbell's latest work introduces a new value to strive for.

Like Nudge, The Third Way or The End of History, it has the potential to enter the bloodstream of political conversation and, ultimately, help us better understand and thrive in the ever more challenging world around us.