• CHF 165.00

Beschreibung des Verlags

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

GENRE
Gewerbe und Technik
ERSCHIENEN
2017
22. September
SPRACHE
EN
Englisch
UMFANG
360
Seiten
VERLAG
Taylor and Francis
GRÖSSE
14.1
 MB