Quicktrophy.Com (Case Study) Quicktrophy.Com (Case Study)

Quicktrophy.Com (Case Study‪)‬

Journal of the International Academy for Case Studies 2004, Sept-Oct, 10, 5

    • CHF 3.00
    • CHF 3.00

Beschreibung des Verlags

CASE DESCRIPTION The primary subject matter of this case concerns the growth and development of a web-based trophy and awards retail business, with primary focus on marketing strategy issues. Secondary issues examined include the identification and measurement of relevant performance metrics for an upstart firm such as QuickTrophy.com, and the relationship between strategic goal setting and the implementation of relevant strategies designed to achieve those goals. This case has a difficulty level of 3-4, and would be appropriate for junior-to-senior level students. The case is designed to be taught in 3 class hours, and is expected to require 4-6 hours of outside preparation by students. It might be helpful for students to examine other successful and failed web-based business models for comparison purposes.

GENRE
Gewerbe und Technik
ERSCHIENEN
2004
1. September
SPRACHE
EN
Englisch
UMFANG
17
Seiten
VERLAG
The DreamCatchers Group, LLC
GRÖSSE
257.1
 kB

Mehr Bücher von Journal of the International Academy for Case Studies

Apple Inc.: Product Portfolio Analysis (Company Overview) Apple Inc.: Product Portfolio Analysis (Company Overview)
2011
Michael Eisner and His Reign at Disney (Case Notes) (The Walt Disney Company) (Case Study) Michael Eisner and His Reign at Disney (Case Notes) (The Walt Disney Company) (Case Study)
2007
Project Management: Using Earned Value Analysis (EVA) to Monitor a Project's Progress (Notes) (Case Study) Project Management: Using Earned Value Analysis (EVA) to Monitor a Project's Progress (Notes) (Case Study)
2010
Fantasynet Venture Capital Term Sheet Negotiation (Report) Fantasynet Venture Capital Term Sheet Negotiation (Report)
2011
Managing Client Relations: The Case of Peter Vosek (Cases) Managing Client Relations: The Case of Peter Vosek (Cases)
2008
Bovine Pregnancy Testing, Inc (Case Study) Bovine Pregnancy Testing, Inc (Case Study)
2004