Secrets: Unlocking the Mysteries of Successful Advertising

The Secrets of Successful Advertising eagerly await your discovery, not merely through Art or Science, but as a reflection of the People involved in the very process of rising above the many obstacles they encounter in their daily quest for the desirable but elusive end result: Successful Advertising. Enjoy a sometimes humorous, always heartfelt revelation of Real stories about Real people making Real decisions in Real business situations. Author Jeff Resnick shares decades of common sense advertising advice with business owners, owners-to-be,  managers, media sales reps, ad agents, teachers, students, and consumers.