Soft Power
The Means To Success In World Politics
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- CHF 9.00
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- CHF 9.00
Beschreibung des Verlags
From the pre-eminent scholar of foreign policy, the classic work that defined soft power
“As brilliant as it is timely, Professor Nye’s book is must reading for anyone who cares about the success of America and the world.” —Madeleine K. Albright
Joseph S. Nye, Jr., coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power—diplomacy, economic assistance, trustworthy information—is essential as well in securing America’s national interests. One of the most influential books on foreign policy ever written, Soft Power offers vital guidance in an age of geopolitical turmoil.
PUBLISHERS WEEKLY
This is an indispensable book for anyone wondering what sort of changes to expect in U.S. foreign policy should the Democrats retake the White House later this year. Nye (The Paradox of American Power, etc.), now dean of Harvard's Kennedy School of Government, was an assistant secretary of defense in the Clinton administration and is certain to be a key player in a new Democratic administration. In fact, this book could all but guarantee it. Nye's careful analysis of the shortcomings of unilateralism and reliance solely on military power in confronting the threat posed by Islamic extremists is strong, all the more so because it is virtually devoid of partisanship. He gives credit to President Bush and his neoconservative advisers in their projection of "hard" military and economic power. But he shows how what he casts as their blindness to the significance of "soft" power seriously undermines hard power. Soft power "the ability to get what you want through attraction rather than coercion" is cultivated through relations with allies, economic assistance and cultural exchanges with other countries, projecting a sense that U.S. behavior corresponds with rhetorical support for democracy and human rights and, more generally, maintaining favorable public opinion and credibility abroad. The go-it-alone approach, Nye argues, has led to an unprecedented drop in support for the U.S. abroad, which leaves us scrambling to rebuild Iraq almost singlehandedly, overstretching ourselves militarily and economically. It also hampers efforts to secure the voluntary cooperation of foreign governments essential to dismantling terrorist cells spread throughout the globe. The answer, Nye says, lies in a return to the mix of soft and hard power that cemented the Western alliance and won the Cold War.
