The Chaos Machine
The Inside Story of How Social Media Rewired Our Minds and Our World
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- CHF 8.00
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'The Chaos Machine is an essential book for our times' - Ezra Klein
The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar; the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself; all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.
Max Fisher is a leading New York Times technology reporter whose work has covered the way that social media sites - driven increasingly by artificial intelligence rather than human ingenuity - push users towards more and more extreme positions, deepening the divisions in society in pursuit of greater engagement and profit. With extraordinary access to the most powerful players in Silicon Valley, and with testimonies from around the world of the havoc being wreaked by our online selves, The Chaos Machine shows us how we got to this uniquely perilous moment - and how we might get out of it.
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New York Times reporter Fisher debuts with a scathing account of the manifold ills wrought by social media. He explores toxic misogyny, recounting the unsavory particulars of "GamerGate," in which a woman video game developer was subjected to "collective harassment" after false allegations that she slept with a journalist in exchange for a positive review of her game. Other examples of the dark side of social media include anti-Muslim hate speech in Myanmar proliferating on Facebook, the spread of anti-vaccine rhetoric during the pandemic, and efforts by Russia to interfere with U.S. elections. Fisher also breaks down the tactics used by social media companies to get users to spend more time online, among them notifications that are meant to set off feel-good dopamine releases in the brain, a tactic similar to the "intermittent variable reinforcement" used by casinos. There's no shortage of books lamenting the evils of social media, but what's impressive here is how Fisher brings it all together: the breadth of information, covering everything from the intricacies of engagement-boosting algorithms to theories of sentimentalism, makes this a one-stop shop. It's a well-researched, damning picture of just what happens online.
