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Bill Gates, Warren Buffett, Mark Zuckerberg and Jeff Bezos are often grouped together as some of the greatest entrepreneurs of our time, but they also have something else in common – they are all introverts. In The Introvert Entrepreneur professional coach Beth Buelow shows us how introverts can utilise their natural gifts (such as listening) and overcome their weaknesses (such as an aversion to networking) when it comes to starting a business, taking on the mistaken but prevailing assumption that entrepreneurial success belongs to the extroverts.
What many people, including introverts themselves may not know, is that the strengths and traits of the typical introvert – curiosity, desire for depth over breadth, comfort with going solo, thoroughness and thoughtfulness and love of research – lend themselves well to entrepreneurship. This book shares the stories and lessons from introverts who have built successful businesses and created a way of life that honours their natural energy. Topics covered include fears, mind-set, failure and self-management, values, networking, marketing, sales, creating community, partnership and expansion.
An introvert trying to be a fake extrovert is just that: a fake extrovert. The Introvert Entrepreneur takes a strengths-based approach to being a successful entrepreneur, while also helping you deal with the particular roadblocks you may encounter when building a business.
Buelow (Insight: Reflections on the Gifts of Being an Introvert), a professional coach and founder of a company called the Introvert Entrepreneur (as well as a podcast of the same name), makes a case for introvert-friendly entrepreneurship including techniques for hustling, pitching, and networking in this winning business manual. According to her, introverts can succeed, with careful planning, in building businesses that emphasize authenticity and relationships without draining all of their energy or feeling like they've given up their souls. Buelow adeptly and compassionately covers the basics of this personality type a demographic estimated to constitute about 50% of the population but often overlooked and marginalized by extroverts and dispenses advice, both high-level and granular, for entrepreneurial success. She describes networking and self-promotion, handling fear and doubt, finding your voice, collaboration, succeeding by staying in your comfort zone, and selling yourself and your product, this last task being one of the hardest things for introverts to face and achieve. This is a thoughtful, kind, and helpful guide for all those who are looking to strike out on their own, but concerned that their need for alone time may get in the way.