Trust the Plan

‘Detailed and impeccably researched. Eye-opening' GUARDIAN

‘Punchy and well-reported. Sommer is the perfect person to tell this story' NEW YORK TIMES

How did a conspiracy theory reshape global politics? How did it tear families apart, inspire an insurrection and convince millions that a shadowy cabal was hellbent on eating children, and only Donald Trump could stop them?

On the 6th of January, 2021 thousands of Trump supporters stormed the United States Capitol. Their banners read, Trust the Plan, a reference to an alarming conspiracy theory that had gained unstoppable momentum over the last four years: these were followers of QAnon.

Decoding online clues from a mysterious figure – who has claimed to be a high-level government insider – QAnon adherents believe that Donald Trump has been anointed by God to stop a depraved deep state government, that sexually abuse, kill, and eat children. But QAnon has also become a broad church of out-there beliefs, offering a welcoming community to anti-vaxxers, flat earthers, eugenicists and white nationalists.

With first hand access to the leading figures in the movement, investigative journalist Will Sommer unpacks the bizarre story of how a post from one of the darkest corners of the internet, became a belief system for millions; how politicians cozied up to extremists; how an unwavering trust in these ideas tore apart families, caused a mafia boss’s assassination, and threatened democracy. Trust the Plan is a timely and essential look on how the internet radicalised our politics, and how millions were convinced to believe the unbelievable.

Reviews

‘Punchy and well-reported … Sommer is the perfect person to tell this story. He traces the rise of lawless message boards like 8chan, he profiles the key players, he chronicles QAnon’s influence on the Jan. 6 attack on the Capitol, he sneaks into QAnon rallies, he analyzes Republican reactions to the blight in their fields, and he breathes deep of the madness, while staying blissfully sane himself’ New York Times

‘Sommer emerges to offer a close examination of the rise and continued presence of QAnon on the US political landscape. Detailed and impeccably researched, Trust the Plan is essentially a crash course on a volatile and vocal segment of the US population’ Guardian

‘Will Sommer has established himself as the expert on America’s right-wing fringe. Now he’s exploring the damage that Donald Trump and the QAnon theorists who adore him have wreaked on the country. With kidnappings, murders, and Satanic rituals, this is a story so bizarre, only Will Sommer could report it’ The Atlantic

‘Will Sommer all but invented serious cultural reporting on the far right, inhabiting the worst corners of the internet so that the rest of us could understand them, and his new book on QAnon serves as a vital road map to one of the strangest and most disturbing movements of modern politics. Writing with insight, empathy, and historical expertise, Will masterfully documents how a random anonymous internet post on Reddit in 2017 rose up and swallowed the Republican Party’ Garrett Graff, author of Watergate: A New History

‘This is an absolutely fascinating and deeply troubling book. Rage-inducing and heartbreaking, it’s a rigorously researched, energetically written examination of a phenomenon laughed off for too long as fringe silliness’ Booklist