Eight principles of storytelling Eight principles of storytelling

Eight principles of storytelling

Descripción editorial

Storytelling exerts a strong, almost magical hold over the human psyche. Stories have the power to entertain us, touch our hearts, and illuminate the world we live in.

A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty. Apply these eight principles as you create a story that will help people remember your brand—and maybe even fall in love with it.

  • GÉNERO
    Técnicos y profesionales
    PUBLICADO
    2014
    29 de mayo
    IDIOMA
    EN
    Inglés
    EXTENSIÓN
    18
    Páginas
    EDITORIAL
    Landor Associates
    VENDEDOR
    Marissa Winkler
    TAMAÑO
    25.3
    MB

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