Reimagining Israel

This book is the story of a boy who grew up exponentially self-isolated from Judaism, Jewishness, and Israel — until a life-changing experience at the age of 23 catapulted him to move from Los Angeles to Tel Aviv, and start a life mission of enhancing the world's relationship with the Jewish state.


The purpose of this book is not just to celebrate Israel. It's to serve as a wake-up call that Israel is great "product" that severely lacks in "marketing" and "branding." By applying better, modern-day marketing and branding practices akin to a company or organization, people across the world will not just know more about Israel; they will truly appreciate Israel for her personal, collective, and functional benefits — and our world will become a better place.