Summary of Blair Enns's The Win Without Pitching Manifesto

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Descripción editorial

Excerpt From Summary of Blair Enns's The Win Without Pitching Manifesto



#1



The world does not need another generalist design firm. What the world needs, what the better clients are willing to pay for, and what our people want to develop and deliver, is deep expertise. Expertise is the only valid basis for differentiating ourselves from the competition.



#2



When trying to position yourself against your competition, you should eliminate or reduce the real alternatives to hiring your firm. This power shift allows you to affect the buying process and increase your ability to protect yourself from having to part with your thinking for free.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2021
28 de agosto
IDIOMA
EN
Inglés
EXTENSIÓN
15
Páginas
EDITORIAL
Slingshot Books
VENTAS
Slingshot Books LLC
TAMAÑO
2.4
MB

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