Summary of Drew Eric Whitman's Ca$hvertising

Excerpt From Summary of Drew Eric Whitman's Ca$hvertising



#1



The author will teach you the 17 foundational principles of consumer psychology, which you can use to boost your advertising response rates.



#2



The eight basic desires of human beings are: 1. To survive, enjoy life, and extend it as long as possible. 2. To enjoy food and beverages. 3. To be free from fear, pain, and danger. 4. To experience sexual gratification. 5. To have a comfortable living environment. 6. To be superior to others. 7. To care for loved ones. 8. To be socially approved of.