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Descripción de editorial
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
The Kelley brothers offer their collective knowledge from their design firm IDEO to teach readers how to access their latent creativity and enhance their careers. David shares his experiences teaching at an eclectic Stanford program where "students from different backgrounds... nurture their creative talents" and collaboratively solve problems. The brothers outline strategies to kick-start inspiration, like simply daydreaming and observing people to get a sense of their unmet needs. They suggest keeping a "bug list" where you track inconveniences in your daily life and consider possible solutions, and rating your days to keep track of creative activities you find fulfilling. They stress overcoming fear of failure and negative judgments as well as acting quickly, instead of overplanning, by setting small goals and prototyping. Also included are tips for entrepreneurs to enhance "creative confidence at an organizational level," like making a community chalkboard, inviting input from younger associates, and using more proactive speech patterns. The brothers provide examples of thinking outside the box, like methods employed by the Stanford students who created the Embrace Infant Warmer, used to keep underweight babies warm in rural India. If you seek more creative energy for yourself or your team, this book will provide valuable instruction and empowering encouragement.