Doing Research in Fashion and Dress Doing Research in Fashion and Dress

Doing Research in Fashion and Dress

An Introduction to Qualitative Methods

    • $ 107.900,00
    • $ 107.900,00

Descripción editorial

Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.



Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.



By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:

-A systematic examination of qualitative research methods in fashion studies in social sciences.

-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.

-An accessible grounding in contemporary fashion studies literature.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2020
9 de enero
IDIOMA
EN
Inglés
EXTENSIÓN
176
Páginas
EDITORIAL
Bloomsbury Visual Arts
VENDEDOR
Bookwire Gesellschaft zum Vertrieb digitaler Medien mbH
TAMAÑO
2.2
MB
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