Innovation is Key

Every invention starts out with the same thing: an idea, an idea that begins with a simple thought. The simple thoughts that are fostered and nourished have the capacity to turn into something great, but getting there is a whole different story. 


In Lawrence Newell’s Innovation is Key, Newell provides the reader with everything he/she needs in order to turn their ideas into a reality. From simple marketing techniques to the more complicated patenting and licensing steps, this helpful guide promises to highlight the potential hidden in all. 


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