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Made to Stick: Why Some Ideas Survive and Others Die - A Complete Summary
“Made to Stick” is a book written by two authors: Chip and Dan Heath. In this book, the two authors write about the importance of a message, and what each person can do in order for the message to be remembered and to “stick.”
Every person has a message that they want to share with others. However, only some of those shared messaged actually stick to people. What are the reasons for that and what can a person can do in order to improve the ability of spreading and sticking their message to other people is what this book is talking about. “Made to Stick” is divided into several chapters. Each chapter talks about one of the smaller parts of the whole. What does it take to make your message to stick? Do you have everything that one needs to have for spreading the message? The answers to these two questions and many others can be found in the original book. This summary will summarize each chapter of the book, talking about the most important segments of the author’s message. However, all of the book’s content can be found in the full version of the book.
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