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Descripción de editorial
Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Analyzing Your Environment, Marketing Research, Knowing Your Customer: Consumer and Business, and Developing Your Product plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.