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Descripción de editorial
Ce troisième numéro de la collection Cabaret de curiosités se penche sur la notion de storytelling appliquée aux arts de la scène.
Inédit de Rodrigo García ; textes et entretiens de Hughes Jallon, Christian Salmon, Béatrice Picon-Vallin, Gunnar B. Kvaran, Benjamin Dupé, Charles Pennequin et Éric Duyckaerts ; contributions et portfolios de Koen Vanmechelen, France Distraction, Les Baltazars, Diederik Peeters, Julien Prévieux et Alain Savouret.
La collection Cabarets de curiosités rassemble des textes, des portfolios et des documents d’artistes autour d’une thématique de la scène théâtrale contemporaine.
Salmon (Verbicide), a columnist for Le Monde, makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. He traces the political uses of narrative to the end of the 20th century, when the declining value of branding led to product narratives taking priority over logos a practice made ubiquitous by a generation of Orwellian management and political gurus who recognized how appropriate narratives could increase efficiency and even legitimize various questionable practices. Attributing the success of these techniques to a hunger for stability in a postmodern era where "grand narratives have collapsed," the book examines the cozy relationship between modern politics and storytelling, where personal narrative trumps policy and movie makers advise politicians on possible terrorist plots. Despite the value of his insights, the author's claims about the novelty of such practices are questionable, as he ignores the long history of propaganda and public relations. Furthermore, the current religious climate in the U.S. alone suggests that grand narratives are a long way from collapsing. The story of storytelling needs to stretch far beyond the recent past.