SUMMARY - Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*By reading this summary, you will learn how our brain really reacts to the stimuli of advertising strategies.



*You will also learn : why we are attracted to certain brands and products; how to have more control over our buying decisions; you will understand the role of logos and product placement; how sexual suggestions make us more inclined to buy.



*We are all consumers and, as a result, we are subjected to dozens, maybe hundreds, of commercial messages every day. How do we explain that we are affected by some messages and forget about others? To find out what makes us choose one product over another, Martin Lindstrom uses neuromarketing. His research on the brain's reactions will allow us to decode the way consumers think and the techniques used by advertisers to seduce or fool us.



*Buy now the summary of this book for the modest price of a cup of coffee!