SUMMARY - Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*By reading this summary, you will discover the secrets of customer development.



*You will also discover that : taking a close interest in your customers' needs is essential to success; simple processes can provide valuable information; you must know how to challenge your preconceived ideas, which will be validated or invalidated by interviews with potential customers; the most important thing is not the features that customers may ask for, but their usual behaviors and the problems they encounter.



*Companies often have a false or incomplete idea of their customers' needs, which can lead them to make mistakes with serious consequences. This can lead them to make mistakes with serious consequences. They rely too much on preconceived ideas and do not always know how to consult their customers. Very simple processes can enable them to gather crucial information. Based on the principles of Lean management, this book proposes a concrete method to conduct interviews and draw the lessons necessary for the success of your company. Adapted to all types of companies, it will give you the keys to customer-driven development.



*Buy now the summary of this book for the modest price of a cup of coffee!