Winning
The Ultimate Business How-To Book
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- $ 72.900,00
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- $ 72.900,00
Descripción editorial
A champion manager of people, Jack Welch shares the hard-earned wisdom and leadership principles of a storied career in what will become the ultimate business bible.
With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their career development. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success.
Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.
In this ultimate business bible, you’ll get Welch’s proven framework for success:
Actionable Leadership: Move beyond theory with candid personal anecdotes and hard-hitting advice on strategic, organizational, and personal challenges.Career Advancement: Get invaluable dos and don’ts on how to get promoted, work for a jerk, and start something new with confidence.Effective Strategy: Learn how to think about and execute on business strategy, including how to write a budget that actually works.Work-Life Balance: Discover how to manage the tough personal challenges of a storied career without sacrificing excellence or execution.
PUBLISHERS WEEKLY
One oft-heard comment about Welch's generally praised (and bestselling) 2001 memoir, Jack: Straight from the Gut, was that the book skimped on useful business advice. The respected but controversial former chief of General Electric pays readers back double here. Written with Welch's wife, a onetime editor of the Harvard Business Review, the book delivers a brilliant career's worth of consistently astute (and often iconoclastic) business wisdom and knowledge from the man Fortune magazine called "the manager of the century." Welch knows what he's talking about, and here offers an admirably concise primer on how to do business that's a paragon of tough common sense. From practices he employed at GE (e.g., the much-debated differentiation, which includes winnowing 10% of the workforce at regular intervals), to the personal qualities that lead to success (to Welch, candor is essential), to advice on job hunting and how to work with a bad boss, to ways to maximize the budget process (divorce it from performance rewards), Welch comments frankly and by myriad example, with a common touch that will draw readers in ("that was hardly the first time I'd gotten my clock cleaned by the press"). He explains upfront that the book arose as an attempt to codify his beliefs, in response to the many questions he's received at numerous public appearances since he retired from GE in 2001; as such the book has a somewhat lumpy feel, like an overstuffed bag of presents. But the writing, full of personality and ideas, is a model of clarity and insight, even on such dense subjects as the quality control program Six Sigma. It's difficult to think of anyone in business who wouldn't benefit from reading this savvy, engaging cubicle-to-boardroom guide to success; and it's likely, given Welch's reputation and the massive ad/promo HarperCollins is putting behind the book, that enough business people will want to read it to push it toward the top of the charts.
