Las claves de la Estrategia del Océano Azul
2017
Océano azul, océano rojo (Imprescindibles)
2018
Blue Ocean Strategy, Expanded Edition
2014
Blue Ocean Shift
2017
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
2011
Blue Ocean Strategy, Enhanced Edition
2026