Adding Value (RLE Marketing) Adding Value (RLE Marketing)
Routledge Library Editions: Marketing

Adding Value (RLE Marketing‪)‬

Brands and Marketing in Food and Drink

Geoffrey Jones & Nicholas J. Morgan
    • USD 57.99
    • USD 57.99

Descripción editorial

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2014
19 de septiembre
IDIOMA
EN
Inglés
EXTENSIÓN
368
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
5.5
MB

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