AdValue AdValue

AdValue

    • USD 52.99
    • USD 52.99

Descripción editorial

Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects
* Business performance effects
* Customer effects
* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2012
4 de mayo
IDIOMA
EN
Inglés
EXTENSIÓN
256
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
16
MB

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