- USD 12.99
Descripción de editorial
The road to hell is paved with good intentions. Ever wondered if declaring support for fair-trade and then chucking Kenyan beans from your shopping trolley to reduce food miles really added up? Or whether the women in Bangladeshi sweatshops really want you to stop buying the clothes from their sewing machines? Or how the system works when you dump stuff but never buy from a charity shop?
While none of us should stop trying, it was never easy being green. Mindful of his footprint, Fred goes in search of the source of the cotton in his shirt, the prawns in his curry and the people who grew, mined or made all his stuff in an attempt to discover the true story behind our everyday things. This compelling story of his travels moves green thinking on to a new, more sophisticated plane.
Pearce's quest to discover "the hidden world" sustaining Western consumption habits is fulfilled with varying degrees of success in this, his third book. Tracking the routes taken by the items in his home his coffee, cellphone, computer, green beans, chocolate, socks from raw ingredient to finished product, the author presents fascinating firsthand investigations, as when he visits a group of fair-trade coffee farmers, follows the trail of his donated shirts to markets in Africa, visits Uzbek communities whose health, infrastructure and environment have been devastated by the cotton industry, and interviews female sweatshop workers who view their factory jobs as empowering. When Pearce strays from these journalistic portraits, however, he is prone to flaccid opining about the greenest fuel sources and simplistic boosting for urban planners designing "small-footprint" cities. The most effective chapters puncture the feel-good myths surrounding fair trade and recycling and introduce unique characters, such as the farmers and middlemen responsible for getting prawns from Bangladesh to a London curry shop. Although a timely effort, Pearce's diffusion of his reportorial mission with green-pleading mires his refreshing discoveries in moralizing and familiar cant.