Visual Merchandising for Fashion Visual Merchandising for Fashion
Basics Fashion Management

Visual Merchandising for Fashion

    • USD 31.99
    • USD 31.99

Descripción editorial

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.



As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.



This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2021
21 de octubre
IDIOMA
EN
Inglés
EXTENSIÓN
232
Páginas
EDITORIAL
Bloomsbury Visual Arts
VENTAS
Bookwire Gesellschaft zum Vertrieb digitaler Medien mbH
TAMAÑO
149.4
MB

Más libros de Jonathan Baker & Sarah Bailey

Otros libros de esta serie

Fashion Wholesaling Fashion Wholesaling
2022
An Introduction to Fashion Retailing An Introduction to Fashion Retailing
2021
A Practical Guide to the Fashion Industry A Practical Guide to the Fashion Industry
2021
Fashion Promotion Fashion Promotion
2021
Fashion Buying Fashion Buying
2020