You aren't the President or Prime Minister of a country. Surely, you get to vote every three, four or five years, but the politicians never listen to us anyway, right? As a result of thinking like this, many people just observe the world go by. And as a result of that, some things never really change. In other words, we just give up.
But you don't have to be a politician, celebrity or journalist to help change things - nor are these people as powerful as they look. Information and ideas are power, and in the modern information technology age, anyone can (and should) contribute to this pool. Therefore, you are an important part of social change - at least if you accept this responsibility. And it doesn't have to be a full time job. In this book, we will explore the ways in which you can give effect to your values, beliefs and vision, contributing your pieces of the puzzle to the many developments in our world.
The 21st century is like no other time in human history. Just the first less than two decades that we have seen so far, the 2000s and the 2010s, have seen a great expansion in the possibilities for everyone to contribute to the cultural pool, with major implications. We need to harness this power for good, we have a responsibility to do so.