Netflix

A comprehensive analysis of Netflix, as a leading global and transnational subscription video‑on‑demand (SVOD) company, examining its transformation from a streaming service into a cultural‑tech corporation that reshapes audiovisual production, distribution, labor, governance, and cultural policy across multiple territories.

By delving into the company's corporate divisions and international business relationships, this book highlights Netflix's pivotal role in shaping the landscape of audiovisual distribution and production on a worldwide scale. Designed to engage a diverse readership interested in topics ranging from ownership and financial performance to strategic alliances, audiovisual library development, and policy advocacy, this book explores how cultural diversity, audiovisual dynamics, and corporate influence intersect with broader realms such as politics, consulting, technological innovation, and financial transactions. Through its insightful examination, this book unveils the intricate connections between cultural and non-cultural factors, shedding light on the multifaceted impact of Netflix on our global media landscape.

This book is ideal for students and scholars of global media industries, the critical political economy of media and communication, international media, globalization, and platform studies, as well as those interested in audiovisual policy, streaming platforms, cultural industries, and the changing governance of digital media markets.