Dancing The Digital Tune

This book takes you beyond Digital Marketing and into the realm of long term customer engagement!


The new connected world needs a new set of rules. 


Dancing The Digital Tune presents an overarching and systematic process to create our strategy in today’s digital, social and connected world. In a rapidly evolving and connected digital world, traditional digital engagement models will be inadequate for future successes.


We need an approach that orients our organizations to the new connected world. The 5 actionable frameworks in this book will help us align our digital strategy with the customer. This book is about partnership with customers, about connecting with them on multiple levels, about crafting uniqueness, about leveraging the transformation this connected world is going through, and as a result, about staying ahead of the pack.



Praise for the book:



“What is different about Grover’s book—and what I liked about it—is that there is less digital hype and more of a solid explanation of how to market and how to think differently about your business model.” 

– Brian Higgins, First Vice-President, Product & eBanking, First Financial Bank (BankingExchange.com)


 “Great strategy book to look beyond digitization to real transformation. I found it refreshing that Manish Grover’s book took the high road, and presented principles and examples that will help you progress past mere digitization of your enterprise, to competing in new ways that transform the customer value chain. ”

– Bob Thompson, Author of “Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies”


“Must read for customer engagement decision-makers. The five principles the book lays out make it easy to understand how companies should re-think their engagement strategy.”

– Rashmi Gowda, Brand Manager, BioCon



Learn why and how we should:

Not leave to chance what customers need to build context
Unify emotional appeal with physical interactions
Be un-commoditized
Not act as the proverbial 5 blind men while engaging with customers
Look beyond and create a chain of links



The unique perspective that the 5 principles provide will help us connect our digital strategy with broader organizational goals, industry dynamics and above all, with our customers.


The 5 principles together enable the creation of an ecosystem. Competing in the digital economy must be about creating an ecosystem. Because only in an ecosystem will we be able to connect the dots of how our customers interact, what they need, and how our products and services fit into their worlds. The unique perspective that the 5 principles provide will help us connect our digital strategy with broader organizational goals, industry dynamics and above all, with our customers.