Do Interesting

Don’t try to be interesting. That’s a fool’s errand.

Do interesting instead. Make the world light up by paying proper attention.

In this book, writer and strategist Russell Davies has rounded up a bunch of interesting people to help you:

Notice more: practise paying attention and everything gets more interesting
Collect more: gather together what you’ve noticed, new ideas pop out
Share more: get good at sharing it all and more magic arrives

You’ll turn the things you notice into a compost of creativity; slow hunches, spark files, scrapbooks and moodboards. It’s where unexpected elements collide to form new ideas. Then you’ll share those ideas. And you’ll learn something about yourself — your passions and interests. Your life and work will become more creative, fulfilling and fun.

Interesting isn’t a personality, it’s a decision. Don’t hunt for diamonds. Get fascinated by pebbles.

Russell Davies is a writer, communicator and strategist. He’s spent 30 years figuring out what happens when organisations and services meet the internet. In his spare time, he’s been a blogger, a columnist for Wired, he’s made a BBC programme about the ‘Internet of Things’, he’s organised the Interesting conferences and written books about PowerPoint and great British cafés. His ‘art’ has featured at the Museum of Modern Art in New York, the Royal Academy Summer Exhibition and the Old Lock Up Gallery, Cromford.