Financial innovation and alternative finance

With the emergence of the new FinTech phenomenon, which includes crowdfunding in its different models, regulators face the challenge of regulating this innovative form of financing and anticipating its impact. Focusing on the crowdfunding of loans in the EU, especially in France and the United Kingdom, and based on mixed methodology research, it is concluded that the main objectives of regulation are: to promote the growth of this industry, to maintain financial stability and solidity ensure the protection of participants.