Get Different Get Different

Get Different

Marketing That Can't Be Ignored!

    • 269,00 Kč
    • 269,00 Kč

Popis vydavatele

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

ŽÁNR
Obchod a osobní finance
VYDÁNO
2021
21. září
JAZYK
EN
angličtina
ROZSAH
304
stránek
VYDAVATEL
Penguin Publishing Group
VELIKOST
7,2
MB

Mike Michalowicz - další knihy

Profit First Profit First
2017
Podnikatel na konci role Podnikatel na konci role
2013
The Pumpkin Plan The Pumpkin Plan
2012
All In All In
2024
Sé diferente Sé diferente
2022
Samograj. Zaprojektuj firmę, aby działała samodzielnie Samograj. Zaprojektuj firmę, aby działała samodzielnie
2022

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