The Cult of the Customer The Cult of the Customer

The Cult of the Customer

Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists

    • 449,00 Kč
    • 449,00 Kč

Publisher Description

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create.
 
In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too.
 
Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
 

GENRE
Business & Personal Finance
RELEASED
2020
17 March
LANGUAGE
EN
English
LENGTH
280
Pages
PUBLISHER
Sound Wisdom
SIZE
6.7
MB

More Books by Shep Hyken

I'll Be Back I'll Be Back
2021
Be Amazing or Go Home Be Amazing or Go Home
2019
The Convenience Revolution The Convenience Revolution
2018

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