Marketing Plan: The Importance of Marketing Plan for the Success of Your Business (Unabridged‪)‬

The marketing plan should address the short term (which is one to 12 months) as well as the long term (which is over 12 months). It should outline the major goals of the year while also analyzing the mechanics necessary to meet those goals, bringing together the short term actions with the long term goals. It is good to think beyond the upcoming year and include the next few years in your planning. Get all the info you need here.