Rule the World: Master the Power of Storytelling to Inspire, Influence, and Succeed (Unabridged‪)‬

What difference could you make if people hung on your every word every time you spoke? How different would your world be if your marketing was more influential? And if you closed more sales and earned more commission, what would your life look like?

The common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them.

How do they do this? By telling well-told stories.

There is an element of art to a well-told story, but behind the art is a great deal of craft. And that means that it can be learned, practiced, and perfected.

In this audiobook, international best-selling author Paul Furlong demonstrates:

Why storytelling is so powerful. 
How to structure your story for maximum impact. 
How to engage emotionally and create a connection with your audience. 
How to take your storytelling to the next level. 
How to collect stories. 
How to ensure that storytelling permeates your entire organization to shape its culture and perception.