Scientific Advertising (Unabridged)
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- 7,99 €
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- 7,99 €
Beschreibung des Verlags
Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
GENRE
Wirtschaft
ERZÄHLER:IN
CMP
Core Media Productions
SPRACHE
EN
Englisch
DAUER
02:02
Std.
Min.
ERSCHIENEN
2007
1. Januar
VERLAG
Core Media Productions
PRÄSENTIERT VON
Audible.de
GRÖSSE
97,7
MB
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