The Average Is Always Wrong: A Real-World Guide to Putting Data at the Heart of Your Business (Unabridged‪)‬

The Average Is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.

Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.

Filled with practical examples and case studies, listeners will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.