Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business

Dale Pollak reveals the whole truth about wholesaling vehicles and provides a path for dealers to make more money as they wholesale inventory.

In Whole Truth, Dale Pollak, best-selling author and highly regarded innovator in automotive retail, will lead you on a deep dive into the business of wholesaling vehicles, following unprecedented market conditions that followed the onset of COVID-19 and the ongoing disruption to new and used vehicle supply chains.

Whole Truth examines the reasons dealers have long regarded selling wholesale vehicles as a money-losing proposition, and why the rise of new technologies, data science, and a more efficient wholesale marketplace now offers dealers an opportunity to create a double-barreled business in their used vehicle departments. The book dissects the half-truths of wholesaling that are rooted in the history of the wholesale market and continue to erode dealers’ profit-making potential as they wholesale vehicles, even in this unprecedented era of easy money.

Pollak draws from the perspective and techniques of top-performing wholesale sellers to disclose the inconsistencies and creative math that undermine a dealer’s ability to yield consistent profits as they wholesale vehicles. Whole Truth also introduces Project Upside, a new solution that enables a more comprehensive, controllable, and convenient method for dealers to achieve consistent wholesale profits with no risk as market conditions normalize After reading this book, you can expect to gain—

•Greater understanding of the disparity between dealers and top-performing wholesalers
•A new way to size up and sell wholesale vehicles in a manner that achieves consistent profits every month
•A fresh perspective on the wholesale market as an efficient, transparent, and profit-generating business for your dealership
•And much more

This revelatory new book captures and conveys the business-building opportunity dealers have overlooked for far too long. Pollak’s industry expertise and insight assure that Whole Truth will help you understand and unlock the profit-making potential that awaits your vehicles in the wholesale market.