Academy of Marketing Studies Journal

Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader.

The New Paradigm of Direct Marketing Research: Not the Old Or the New, But a Merging of the Two.

The Influence of Product Publicity on Product Sales in a Noncompetitive Environment.

The Effect of Cultural Differences on Effective Advertising: A Comparison Between Russia and the U.S.

Provincial and Territorial On-Line Tourism: How can Canadian Provinces and Territories are Using the Internet for Travel Marketing and Promotion.

Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.