Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition
2011
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
2014
World War Brands: World War II and the Rise of the Modern American Brand
2021
Boomer Brand Winners & Losers
2020
Boomer Brands: Iconic Brands that Shaped Our Childhood
2019
Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money
2016