Category Pirates

The Big Brand Lie

The Art Of Critical Reading [Part 1 & 2]

Category Superpower

The "No-Sell" Sell

The Value Of Your Value

The 3 Marketing Metrics To Rule Them All [Part 1, 2 & 3]

Become Known for a Niche You Own: Why Legendary Writers Use Languaging to Design New & Different Categories (Unabridged)

The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It (Unabridged)

Content-Free Marketing: How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity) (Unabridged)

How to Write a Top 1% Business Newsletter: 7 Ways to Differentiate Your Content (Unabridged)

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Unabridged)

A Marketer's Guide to Category Design: How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy (Unabridged)